How The Beauty Supply Products Are Changing The World Of Make Up
Today’s beauty products are the outcome of thousands of years of experiments in cosmetics. The experiments started in Egyptian civilization still continue in various parts of the world. Moreover, today’s women should be considered the benefactor of years of mistakes committed by earlier civilizations. Women today have multitude of choices with respect to make up products. Modern day women enjoy a comprehensive range of beauty products sold at various beauty supply stores. Traditional beauty products which can be traced back to five thousand years were not as advanced as advanced are today’s cosmetic beauty products.
Thanks to the obsession to look beautiful among women the beauty product business has become a billion dollar industry where thousands of companies compete to capture lion’s share in the market. Some of the leading beauty supply products such as Brushes & Combs, Clippers & Trimmers, Curling Irons, Extensions, Flat Irons, Hair Care products, Hair Color, Hair Dryers, Hair Loss and Hair Removal products, Hair Setters, Hair Styling equipments, Hairpieces, Makeup Tools, Nail Care, Skin Care, Wigs, etc. are being produced in large quantities and sold through beauty product stores globally.
Whereas Europe and the USA with Japan are the leading manufacturing nations of beauty products, China is matching the pace with renewed interest to cash in the market. Despite several protests from animal rights activists claiming that numerous beauty creams are made using the bones and skins of some near to extinct animals, the production is continue unabatedly. People are following mad rush to become fair by using fairness creams. Interestingly enough most of the global brands in beauty products are from Western Europe and the USA followed by Japan which are inhabited by whites. So it is white people selling fairness creams to people who are not white to become white.
Interesting fact about beauty product market is that it is dominated by few selected companies. For example Maybelline has a world market share of 7.4%, Avon controls world market share of 5.4%, L’Oral Paris owns 5.3% of world market. Similarly, Lancme has world market share of 4% and Clinique has world market share of 3.6%. It is the increased level of obsession for beauty that helps cosmetic production companies trapping men and women. Beauty contests and get together (kitty parties) parties are other examples wherein women flaunt (or hide ugliness) their beauty with the help of beauty products.